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IIAB Fireside Conversations: 10 Years of Human-Centred Insights

3,943 views
October 15, 2021

Over the past decade, the changes in the consumer landscape have called for a completely new approach to doing business. More and more businesses have moved from product-centric to customer-centric approaches and strategies in order to design products and services that solves real problems for real people.   

 

Uncovering deep human insights has been central to this change. Organisations around the world have been able to discover what makes life meaningful for people by embedding themselves in the field, looking beyond predefined hypotheses and identifying patterns.  

 

So, what makes an insight insightful? And how can we use this knowledge to answer the big questions about the future?

Join us for the first in a series of virtual events where we reflect on what we’ve learnt over the past 10 years of human-centred innovation. Alongside our partners from leading global companies, we’ll discuss the good, the bad and the ugly –and reflect on what the next decade of human-centred innovation might look like.  

 

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